Avenir & Commerce brings together those who drive retail, those who host it, those who finance it, and those who invent it, around a single mission:

To identify, valorize, and deploy innovations capable of lastingly transform the retail sector.

An annual call for projects that brings the most relevant innovations to light and advances them to the pilot stage under real-world conditions.

Startups, retailers, real estate companies, local authorities, and financiers around the same table, sharing a common goal rather than just business meetings.

A jury of independent experts, public criteria, a documented evaluation: the award is earned, not bought.